1. Develop a 750-word analysis for the company Coca-Cola based on the following information provided

1. Develop a 750-word analysis for the company Coca-Cola based on the following information provided below. I have included what I have so far to serve as guide.Viability of the 3-5 Year PlanStress Test Under Scenarios of AdversityCurrent Financing PlanThesis and/or main claim are comprehensive. The essence of the paper is contained within the thesis. Thesis statement makes the purpose of the paper clear.2. Assume that you will be presenting your analysis to a group of senior management at your place of employment that urgently needs to know this information to make a major financial decision for your company. In 250 words, develop an introduction to your analysis that can serve as an overview. Consider factors that might impede their ability to focus on the information you are presenting. For example, some of your audience may be pressed for time, another may have a crisis in their work team that needs to be attended to quickly, and others may simply not be paying attention. You have one chance to impress them; keep your overview focused, succinct, and informative. Present only key and other potentially relevant points this group needs to know. It needs to be comprehensive and further incorporates analysis of supporting evidence insightfully and provides specific examples of relevance.
The
Coca-Cola Company (Coca-Cola), the world’s driving soda creator, works in more
than 200 countries and offers 400 brands
of non-alcoholic drinks. Coca-Cola is
likewise the most profitable brand on the planet. Coca-Cola is an all around
perceived efficient organization. The
Coca-Cola was established in May of 1886 and proceeds for over a century
through the seasons of war and peace, flourishing and wretchedness and monetary
blast and bust as late as the 1990s, Coca-Cola
was one of the most regarded organizations on the planet, assembling and
known as an incredibly fruitful
administration group. Since 1998, the organization has been battling with inherent shortcomings and outside dangers. The
motivation behind this contextual analysis is to survey the present
circumstance of Coca-Cola and the business, assess the current assets, and give
critical suggestions. This paper will
examine this companies organization, provide general patterns that influence
business, discuss the outer elements of Coca-Cola
by utilizing Porter’s Five Forces. It
will also address key future difficulties confronting Coca-Cola and give
suggestions.Fundamental
Goals The goal of the Coca-Cola Company is to be
regarded as a business who conducts their activities responsibly, ethically and
sustainably in order to operate in tomorrow’s world (Kaneshige, 2015). This has been accomplished through their
partnerships with various conservation groups such as WWF (World Wildlife Fund)
who work to protect the ecosystem. Also, by their involvement in initiatives to
decrease global warming and to reduce the carbon footprint. Coco-Cola has been
named the top contributors in their efforts to decrease greenhouse emissions in
their manufacturing process, packaging and delivery to name a few. This company
has announced they will set a 2020 conservation goal to use sustainable
resources when using agricultural ingredients (Kaneshige,
2015).Analysis
of Fundamental StrategiesCoco-Cola’s marketing and advertising strategy
has played a significant role in how they connect and reach their consumer
base. These strategies encompass creativity, consumer engagement, marketing
campaigns, and extensive product development. This has helped Coco-Cola reach a
strong strategic position in building strong partnerships with similar firms
and marketing partnerships. This has given the Coca-Cola Company the ability to
team up with a large array of partners from grocery stores to technology
companies. In order to maximize on efficiency and capitalize on the benefits of
a wide established infrastructure.Product customization has given this company
the ability to meet current trends as well as exploring various strategies to
market consumers. The bottling is decentralized and the products are
customized. An example some of the countries the Coca-Cola Corporation sells
the beverages have people’s names imprinted on them. Additionally, the company
has recently accepted the customization of its product for the European Union
by removing or substituting some ingredients. Analysis
of Fundamental MarketsCoca-Cola serves a large global market and is
headquartered in the United States. The company is a global brand and ships its
beverages to several regions such as Asia, Africa and Europe. The Coco-Cola
company is the leading drink maker surpassing its competition around the globe
such as Pepsi, Afia and Demonte. The use of the internet has boosted its global
presence, market shares and consumer loyalty in becoming more marketable. Analysis
of Fundamental Competitive TechnologyThe company has heavily invested in competitive
technology in order to serve a higher quality beverage, lower prices, and
increase the marketing efforts. To have a strong competitive advantage
Coca-Cola began to virtually outsource ideas to various firms. The end result
was developing an ecofriendly beverage containers made of ice to reduce the
number of plastic and glass pollutant on the globe. The company has also
invested in vending machines that mix and match flavors. Additionally, the
company has a strong online presence particularly in advertising (Ireland, n.d.).Analysis
of Fundamental Regulatory and Operating Characteristics. The Coca-Cola Company has conformed to several
legal regulation mechanism as well as internal mechanisms that are aimed at providing
safe and quality services to the community and its consumers. The company
strives to meet the Food and Drug agency regulations as well as its own set of
quality assurance regulatory measures.Analysis
of Fundamental Revenue outlookCoca-Cola perceives revenue when enticing proof
of a game plan exists, conveyance of items has happened, the business value
charged is altered or definable, and collectability is sensibly guaranteed. For
Coca-Cola, this for the most part implies that Coca-Cola perceives revenue when
title to items is exchanged to packaging accomplices, affiliates or different
clients. Specifically, title for the most part exchanges upon shipment to or
receipt at Coca-Cola’s clients’ areas, as controlled by the particular deals
terms of the exchanges. Coca-Cola’s business terms don’t take into account a
privilege of return aside from matters identified with any manufacturing
deformities on part. The Coca-Cola Company revenue
and development has stayed stable throughout the years. There have been
different vacillations because of the elements of the industry. An illustration
of this is the organization anticipated its revenue would develop at an average
of 5.75% every year. This year’s 2016
projection anticipated 3.73% abatement in revenue in the course of the most
recent year. This is due to the decline of the organizations battle to achieve
creating markets. Overall, Coca-Cola Company is doing excellently well inside
their present market space (NASDAQ, 2016). Coca-Cola‘s networking revenues have
significantly declined from 2013 to 2014 and from 2014 to 2015. Of the $45.9
billion profits generated by the Coca-Cola organization out of all out the revenues
in FY’14, $17.9 billion were the aggregate expense of goods sold. This was
caused due to the incorporation of raw material costs-sweeteners, metals, juices
and PET and costs identified with the development of completed goods from
manufacturing areas to deals distribution focus
ANALYSIS OF THE
COCA-COLA CORPORATIONThe
organization reported substantial entire
year worldwide volume shipment development of 4% and income developed 4% in
2012. Key created markets performed well and these incorporate North America
and Japan (both up 2%). Europe volume declined 1% for the entire year,
reflecting progressing general
macroeconomic conditions. As far as developing markets, TCCC delivered solid
volume development in the major emerging markets,
for example, Thailand (up 22%), India (16%) and Russia (8%) for the entire
year. Marginally influenced by the moderate economy, TCCC conveyed 4% volume
development for the year as a whole in
China and reduced climate, what’s more, a later Chinese New Year added to the cheap deals. Nonetheless, the organization is
contributing vigorously in the nation and has the full certainty of its business.Investments to Support the Business Unit StrategyCoca Cola is a leader in the
beverage industry by having the highest market share as compared to the rival
companies. This global firm has come up with strategies to enhance future
control of the market as well as maintaining high profitability levels. Coco-Cola’s
management has made a number of investments on viable projects in order to
support other business unit strategies. These particular investments are called
cash equivalents they are highly liquid and have a mature rate less than three
months. Coca-Cola has implemented a cost
effective strategy to manage exposure to counterparty risks by having clear
policies in place to monitor credit risk concentrations, diversifying
counterparty and providing minimum credit standards to all parties. Most of the
investments made by Coca Cola are classified as short term, equity and debt
securities (Barham, 2012). Since Coca-Cola
aims at achieving high value in the market these investments are helpful since
the debts or equity rises in value depending on the performance of the company.
Therefore the management develops a valuation model that gives significant
influence in the operations of investee. Investments in debt securities are
carried at either amortized cost fair value which is also the case of equity
investments that are classified as either trading or available for sale. The
Coca Cola Company reviews the investments to determine whether there is a
significant change which might adversely affect the operations of the company.
Approaches such as discounted cash flows, appraisals and sale proceeds
estimates as the appropriate valuation methodologies. This is beneficial when
the company considers future prospects when determining the current value.Conventional society advocates question enterprises’ key inspirations for
CSR, attesting that corporate projects to reserve social and natural projects
are nothing more than advertising efort to support their image notorieties,
frequently lopsidedly to the exertion itself. This rejection of CSR lives in a
key doubt of an enterprise’s individual goals to do much else besides expand
its benefits. On the ideological right, commentators dismiss the part of CSR in
an entrepreneur society where the essential duty of business seen as making
monetary returns for its shareholders and the bigger economy. An organization’s
worth, as per these pundits, lives altogether in its capacity to create money
related riches for its shareholders, and any social or natural activity that
does not all the while making benefit for an organization is esteemed to be a
misuse of corporate resources.This perspective established on stark outlines between the circles of
obligation and impact of government, conventional society and the business
part. As indicated by this contention, if every division did what it should do,
a prosperous and just society would thrive with an ideal allotment of
resources. Further intensifying assaults from the left and the privilege is the
utter absence of measurements to assess the viability of CSR projects. For an
area driven and determined by its estimation of money related returns and
ventures, the lack of any settled upon measures to evaluate the social or
ecological return of cash spent on CSR appears to run counter to corporate
ethos (Kaneshige, 2015).
Assessment
on the future Profitability and Competitive PerformanceDevelopment
and electric advertising systems are
utilized by this team to achieve upper
hands in the drink business. It has given
Coca-Cola the capacity to be enormously productive and has taken into account
critical development potential. To guarantee no matter how you look at it, consistency Coca-Cola has effectively
utilized various methodologies to secure the brand and market position. A few
the necessary activities are turning into a top worldwide supporter for
all occasions and celebrations. It has
given the organization selectiveness and introduction in situating their image
at times. Coca-Cola utilizes its item by
associating it with the enthusiasm of its buyers through their contribution to games, music, society and family (Ireland). During
that time this organization has confronted an inundation of low and high
benefit development. It has made
Coca-Cola set out on another system intended to reestablish their position in
the business sector and proceed with their strength in the refreshment
business. The development arrangement system will steady of worldwide extension
to different nations that have a low level of per capital utilization. Coca-Cola
venture overall revenues stay stable
because of expansion in deal volume from
developing markets in Africa and European clients. It has gainful in developing organization benefits and advancing
their image. Customer maintenance and the
fantastic administration have been a central part of ensuring future benefits and setting
aggressive costs for all Coca-Cola items.SWOT AnalysisStrengths: – 1.The main
refreshments brand regarding scope and deals 2. Well known auxiliary brands
like Coca-Cola, Fanta, Kinley, Limca,
Maaza, Minute Maid, and so on. 3. Worldwide span with nearness
in more than 200 nations 4. More than 500 brands on offer 5. A worker quality of around 1, 50,000 individuals all inclusive 6. Reliable and efficient
inventory network system, guaranteeing that every one of the items is accessible even in the most remote spots 7. Sharp money related condition 8. High brand review through promoting and advertising by connecting
with superstar brand ambassadors (Nasdaq, 2016).Weakness: – 1. The nearness
of hints of pesticides in the cola refreshments has
made harms the brand picture.2. Intense rivalry in the circulated air through beverages section
from PepsiCo implies constant battle
about piece of the overall industry 3. No nearness in the snacks and
nourishment industry.Opportunities: – 1.Increase
it’s reaching undiscovered nations and business sector.2. Market and advance the less
known items.3. Acquire different
organizations.4. Diversify its item portfolio
by going into snacks industry to rival PepsiCo Threats: – 1.Health
cognizance amongst individuals 2. Difficulty in conforming to
various government directions and standards in various nations 3. Inflation, monetary stoppage,
and shakiness 4. Intense rivalryExternal financing is an invaluable
resource to provide funding for a business. There are two different types of
financing that involve debt and equity. Debt financing involves bank loans investments
from outside investors and lenders who provide financing to fund or grow
business operations. On the other hand
equity financing involves a procedure where a company decides to give its
ownership in order to raise funds. This paper provides details on the
comprehensive income as a result of the change in the equity (net assets) of
Coca-Cola Company with a great concern with the company’s future external
financial needs. It covers the company’s ability to make cash from their
operating activities that are part of their main financial strength as
explained from the company’s liquidity, capital, and financial position.Analysis of Liquidity, capital sources and financial positionCoca-Cola Company relies on
financial strategies to boost capital. This is accomplished through external
financing to increase cash flow. This company’s capital structure does not rely
on issuance of stocks alone, it utilizes debt financing to lower overall cost
of capital, which increases our return to shareholders equity (Boone, L.,
Kurtz, D., & Qualman, E. (2011). The company’s debt financing involves the
following:Use of the extensive commercial paper programThe extensive commercial paper
program has been instrumental for Coca-Cola’s cash management strategy. (Liu,
J. (2013). It provides a low cost alternative to bank loans by providing an
unsecured short-term debt to finance accounts payable, liabilities, and
inventories. In 2009, Coca-Cola replaced a portion of its commercial paper and
short term debt with longer-term debt, this impacted the offerings of long-term
notes significantly in the principal amounts of almost $ 900 million at a rate
of 3.6255 and $ 1,350 million at a rate of 4 .875%. To ensure these rates
remain substantial Coca-Cola continues to evaluate their capital structure by
reviewing their optimal mix of debt to keep their corporation growing. Exchanging
of their common stock with other companies like CCECoca-Cola Company entered into a
definite agreement with CCE in 2010, to acquire all liabilities and assets of
the CCEs North America operations. This merger would account for 34% of the
company’s current ownership interest involving CCE valued at 3.4 billion
dollars. The current CCE shareowners
were directed to trade their existing common stock for new stock within this
entity. This stock exchange significantly benefited Coca-Cola by becoming the
largest merging bottle operations in a national market. Analysis of access to Target Sources of External FinancingThe Coca-Cola stores a majority of
its money in global subsidiaries which are among their main sources of external
financing. This company has their own contingency plans that will enable them
to access the kind of cash that is held by their international subsidiaries on
a short notice. Based on the various reports concerning the Company’s financial
analysis, approximately $ 4.7 billion cash balances are available in liquid
accounts and high cash investment accounts, as their target sources for
external financing. In reference to the consolidation
financial statements regarding the Coca-Cola Company there has been a steady
increase in assets, liabilities, and owner’s equity over the years. The company
has not had to rely on credit facilities or backup lines of credit (Wardlaw, B.
(2009). The company continues to monitor its financial stability. This company
appears to have a strong financial standing and cash flow. If this company is ever
in a position of not being able to meet their financial obligations they have
the ability to seek funding through their bank partnerships. Coco-Cola did came under fire for
its bottling operations in the late 1970s. Many developing countries face hefty
clean water shortage such as India. The companies bottling plant in this
country caused an adverse environmental impact. This caused India’s Parliament
to halt bottling operations and the sale of this product. This caused a major
setback in meeting the demands of their consumers. In the 1990’s, the company was able to gain
entrance back into this market space to package, sell and distribute their
beverage. Due to this country’s population and geography it allowed them to
gain more attention and market share to achieve long term financial
stability. ReferencesBarham, B. (2012). Foreign direct
investment in a strategically competitive environment: Coca- Cola, Belize, and
the international citrus industry. World Development, 20(6), 841-857.doi.org/10.1016/0305-750x(92)90055%20″>http://dx.doi.org/10.1016/0305-750x(92)90055 Boone, L., Kurtz, D.,
& Qualman, E. (2011). Contemporary business. Hoboken, NJ: Wiley
Custom Learning Solutions.Coca-Cola Co. (KO) | Profitability. (2016). Stock Analysis on Net.
Retrieved 31 July 2016, from.stock-analysis-on.net/NYSE/Company/Coca-Cola-Co/Ratios/Profitability”>https://www.stock-analysis-on.net/NYSE/Company/Coca-Cola-Co/Ratios/ProfitabilityCoca-Cola Co. (KO) | Profitability. (2016). Stock Analysis on Net.
Retrieved 31 July 2016, from.stock-analysis-on.net/NYSE/Company/Coca-Cola-Co/Ratios/Profitability”>https://www.stock-analysis-on.net/NYSE/Company/Coca-Cola-Co/Ratios/ProfitabilityHartogh, M. It’s Still
the Real Thing: A Profile of the Coca Cola Company. SSRN Electronic
Journal..doi.org/10.2139/ssrn.1030577″>http://dx.doi.org/10.2139/ssrn.1030577Ireland. Does coca-cola Use Technology to gain an
advantage? Retrieved July 19, 2016, from Small busines: from.chron.com/cocacola-use-technology-to-gain-an-advantage-27339.html”>http://smallbusiness.chron.com/cocacola-use-technology-to-gain-an-advantage-27339.htmlKaneshige. (2015, May 22). Coca-cola finds innovation with
start ups. Retrieved July 19, 2016, from CIO: http:.cio.com/article/2925960/innovation/coca-cola-finds-innovation-with-start-ups”>www.cio.com/article/2925960/innovation/coca-cola-finds-innovation-with-start-upsLiu, J. (2013). Fixed investment, liquidity, and access
to capital markets: New evidence.International Review Of Financial Analysis, 29,
189-201..doi.org/10.1016/j.irfa.2012.12.002″>http://dx.doi.org/10.1016/j.irfa.2012.12.002Nasdaq. (2016). Coca-cola company (the) analyst.
Retrieved from Nasdaq.com:.nasdaq.com/symbol/ko/earnings-growth”>www.nasdaq.com/symbol/ko/earnings-growthWang, M. (2015). Brief
Analysis of Sports Marketing Strategy Adopted by Coca Cola Company. Asian
Social Science, 11(23)..doi.org/10.5539/ass.v11n23p22″>http://dx.doi.org/10.5539/ass.v11n23p22Wardlaw, B. (2009).
Got Gas? Mark Thomas Belches Out the Coca-Cola Company. Monthly Review, 61(7),
57. http://dx.doi.org/10.14452/mr-061-07-2009-11_7AppendixTable A-1This table provides a detailed analysis
on Coco-Cola’sAdjustment to Net Income (Loss):
Mark to Market Available-for-sale Securities
12
months ended
31-Dec-15
31-Dec-14
31-Dec-13
31-Dec-12
Net
income attributable to shareowners of The Coca-Cola Company (as reported)
7,351
7,098
8,584
9,019
Add:
Net unrealized gain (loss) on available-for-sale securities
-684
714
-80
178
Net
income attributable to shareowners of The Coca-Cola Company (adjusted)
6,667
7,812
8,504
9,197
.stock-analysis-on.net/NYSE/Company/Coca-Cola-Co/Ratios/Profitability”>https://www.stock-analysis-on.net/NYSE/Company/Coca-Cola-Co/Ratios/Profitability Table A-2 This table provides detailed information regarding
Coco-Cola’s profitability analysis.
31-Dec-15
31-Dec-14
31-Dec-13
31-Dec-12
Return on Sales
Gross profit margin
60.53%
61.11%
60.68%
60.32%
60.86%
Operating profit
margin
19.70%
21.11%
21.83%
22.45%
21.82%
Net profit margin
16.60%
15.43%
18.32%
18.78%
18.42%
Return on Investment
Return on equity (ROE)
28.77%
23.41%
25.88%
27.51%
27.10%
Return on assets (ROA)
8.16%
7.71%
9.53%
10.47%
10.72%
.stock-analysis-on.net/NYSE/Company/Coca-Cola-Co/Ratios/Profitability”>https://www.stock-analysis-on.net/NYSE/Company/Coca-Cola-Co/Ratios/ProfitabilityTHE CONSOLIDATION FINANCIAL STATEMENTS OF COCA-COLA
COMPANY
Top of Form
Annual
Income Statement (values in 000’s).nasdaq.com/symbol/coke/financials?query=balance-sheet&data=quarterly”>Get Quarterly Data
Period Ending:
Trend
1/3/2016
12/28/2014
12/29/2013
12/30/2012
Current
Assets
Cash and Cash Equivalents
$55,498
$9,095
$11,761
$10,399
Short-Term Investments
$0
$0
$0
$0
Net Receivables
$236,620
$162,998
$138,595
$131,921
Inventory
$89,464
$70,740
$61,987
$65,924
Other Current Assets
$54,440
$44,168
$26,872
$33,068
Total Current Assets
$436,022
$287,001
$239,215
$241,312
Long-Term Assets
Long-Term Investments
$0
$0
$0
$0
Fixed Assets
$565,965
$401,203
$351,979
$361,617
Goodwill
$117,954
$106,220
$102,049
$102,049
Intangible Assets
$663,988
$577,820
$524,353
$524,695
Other Assets
$66,887
$60,832
$58,560
$53,801
Deferred Asset Charges
$0
$0
$0
$0
Total Assets
$1,850,816
$1,433,076
$1,276,156
$1,283,474
Current Liabilities
Accounts Payable
$319,490
$220,974
$182,877
$191,082
Short-Term Debt / Current Portion of
Long-Term Debt
$7,063
$6,446
$25,939
$25,230
Other Current Liabilities
$0
$0
$0
$0
Total Current Liabilities
$326,553
$227,420
$208,816
$216,312
Long-Term Debt
$672,600
$497,363
$437,616
$467,737
Other Liabilities
$382,287
$311,350
$216,390
$259,022
Deferred Liability Charges
$146,944
$140,000
$153,408
$140,965
Misc. Stocks
$0
$0
$0
$0
Minority Interest
$79,376
$73,334
$68,606
$64,179
Total Liabilities
$1,607,760
$1,249,467
$1,084,836
$1,148,215
Stock Holders Equity
Common Stocks
$12,981
$12,960
$12,939
$12,919
Capital Surplus
$113,064
$110,860
$108,942
$107,681
Retained Earnings
$260,672
$210,957
$188,869
$170,439
Treasury Stock
($61,254)
($61,254)
($61,254)
($61,254)
Other Equity
($82,407)
($89,914)
($58,176)
($94,526)
Total Equity
$243,056
$183,609
$191,320
$135,259
Total Liabilities & Equity
$1,850,816
$1,433,076
$1,276,156
$1,283,474

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