Select an industry (e.g., automotive) or a specific company (e.g., Ford) and identify elements of its value chain. Where can information be used to decrease costs or increase customer satisfaction or both? You may find the Marketing Web Sites and Newsletters listing on www.marylouroberts.info useful in carrying out this assignment.
I suggest you complete the exercise in a word processor, then copy and paste it into a reply to the original thread in the Discussion Board. Post your reply in the Discussion Board in the appropriate thread so that your classmates can read and evaluate your response, and so that your instructor can grade it. Your response should be approximately 500-750 w. Write well. Write clearly. Clearly structure your final report.
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