Assignment 1: Preparing a Comprehensive Case Analysis, Part
Research a public corporation that you believe is not doing as well as it could
in the marketplace. For this first paper, you will complete the first steps of
a comprehensive written analysis as described in Part 6 of the textbook. The
written analysis will be completed in the second written assignment in this
Write a 4â€“5 page paper in which you:
1. Identify the firm’s existing objectives and strategies.
2. Explain one (1) strategy that the company might use to take advantage of an
external opportunity, and one (1) strategy that the company might use to
address a potential threat.
3. Construct a Competitive Profile Matrix. Include the company you are
researching and one or two (1 or 2) of its major competitors and at least six
(6) success factors that you believe to be critical to success in this
industry. This Matrix should follow the format of the examples in Chapter 3.
4. Construct an
External Factor Evaluation Matrix. This Matrix should follow the format of the
examples in Chapter 3.
5. Research and cite at least three (3) reputable,
Your assignment must follow these formatting
â€¢ Be typed, double-spaced, using Times New Roman
font (size 12), with one-inch margins on all sides; citations and references
must follow APA or school-specific format. Check with your professor for any
â€¢ Include a cover page containing the title of the
assignment, the studentâ€™s name, the professorâ€™s name, the course title, and the
date. The cover page is not included in the required assignment page length.
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