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Below are some guidelines developed to assist in the completion of the MCR005 Assignment Two. PLEASE NOTE This information is not to be used as part of your assignment. This is YOUR ASSIGNMENT so do not take any of these words AND USE AS YOUR OWN TEXT. Guide to Complete the Report Please ensure that: The report is written in the 3rd person. Appropriate In – text references are used and therefore you must be research this question. Academic peer reviewed sources must be used. Any information you use must be in your own words (paraphrased) and referenced correctly Structure Introduction You should introduce the concepts of the STP process and the marketing mix. For Marketers today it is important that they define the role of the customer. Segmentation analysis is the etc. Describe the role of STP within an organisation and how this process relates to the marketing mix etc – around 2 paragraphs. Remember to use in-text referencing throughout the paragraph. This introduction should be an overview of the core concepts. Second part of the introduction should be to outline the organisation and the product/service. For example …. this report will discuss Nike and a particular product line – Nike Air. Nike is as global sports apparel organisation with market capital of $$$ (Nike, Annual Report 2014). Again remember when are stating $, % dates or using any information based on the company you must reference your sources and again use in – text referencing. […]

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