Business Assignment Creating an advertising campaign
Business Assignment Creating an advertising campaign requires an understanding of the target market yourcampaign will try to reach. It is also important to consider how different media options canhelp your campaign meet its goals. Since resources are always limited, you will have todecide which media options should be prioritized and which are relatively less important.Imagine that you are a media planner for a national food company that is launching a newline of meal packages called Dinner’s Done. Each Dinner’s Done package includes all theingredients needed for a healthy, easy-to-prepare, homemade meal that serves a family offour.The primary target market for Dinner’s Done will be families with a size of close to fourmembers, significant time constraints that make convenience a priority, and a strong interestin healthy foods, or at least healthier food than the fast-food alternatives.Your assignment is to create a three-month, multi-media campaign that will deliver both highfrequency and engagement with the target market for Dinner’s Done. Although the campaignwill include some combination of television advertising, online advertising, and printadvertising, the company needs to prioritize one of these options.In an essay:1.Recommend an advertising medium (either television, online, or print) that youbelieve would be most effective and cost-efficient in reaching the target market forDinner’s Done. Explain the reasoning behind your choice.2.Explain how you would use the medium you chose to help build awareness of andinterest in Dinner’s DoneDouble spaced, 12 fonts â Times Roman â 600 words
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