Financial Management: Theory and Practice, 15th Edition
Write a 750-1000 word paper, APA.  In your paper include the following:
Research Apple Inc and assess whether or not the organization has outstanding bonds payable or has invested in bonds from another organization. Do you support their choice to use bonds for financing or investment purposes? Why or why not? What benefits and risks do bonds present versus other forms of financing?
Include a title page and 3-5 references.  Only one reference may be from the internet not (Wikipedia).
 
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A proposed Corporate Code of Conduct is the final project.  The objectives of the Code of Conduct assignment are to identify the ethical risks to which a company is subject and to develop a management strategy and program to manage those risks.  The corporate code of conduct should be proposed by the group and is subject to the approval of the professor. The corporation whose code of conduct will be drafted may be from among some of the cases or may be from a corporation not considered in the cases.  The only stipulation is that the code of conduct be publicly available; so, you may find it easier to select a publicly-traded company in the US or Europe.
Obtain the code of conduct of your chosen company.   Then provide a  fact-based critique made of the company’s conduct as to whether the company lives up to its code of conduct . To do this, survey the new media and specialized reporting in the companies sector.  Your objective is to consider whether the code accurately represent how the company has conducted itself to its stakeholding public .
Recommendations should be developed to ensure that the corporate culture and business practices support the corporation’s code of conduct and to ensure that actual or potential failures are corrected.
Instructions:
This assignment is open format in that you can choose different means to conduct your analysis.  In the past, some students have chose to present their material in a essay format whereas others have chosen the PowerPoint format or video narration.  You should choose the format that helps you convey your analysis effectively given your own strengths.
Students often ask how long this assignment should be, for example, how many words.  This is difficult to answer, but you should treat it as the course culminating project.  It is unlikely that an essay analysis of a full code of conduct with a serious and referenced investigation of your chosen company’s behavior would be just a couple of pages in length. The most important thing is that you feel that you have been fair and thorough in your review and assessment.
Submission Instructions:
Please avoid specialized software.  All submission should be in a standard format legible within the Microsoft Windows operating environment.  Also, please send me an email at the same time that you submit your assignment so I can verify that it is legible and we can find a solution if there are any issues.
 
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The document should be double-spaced, using Arial font #12. •
Add any Appendices at the end of the Word document. •
• Your reference sources, in addition to the base case and question sets, should be online sites and articles, •
Turnitin, a software tool that improves writing and prevents plagiarism, will be used to assess your sourcing of information. Do your own work. Please read the instructions carefully before beginning to answer the questions.
FINANCE
Please answer the questions below. Use either the Bloomberg terminals located at the Feliciano School of Business or other reputable sources such as the SEC website, finance.yahoo.com, Compustat, morningstar.com or Wall Street Journal etc. for the financial data you use in your answers. You need to provide the references regarding the financial data you use to support your answers at the end of the finance portion of the term paper.
Questions: 1. Expanding the number of stores in a foreign market, such as the expansion plan launched by Starbucks in China (announced in 2018), is a major capital budgeting project. A project of this scale requires coordinated planning across all functions of a business that you are studying in your Integrated Core classes. Choose and discuss three items on the income statement and balance sheet (a total of six items) that you think this new undertaking will effect. Explain why you chose those particular items, and how the marketing, management and operations decisions of the company will affect them.
2. Choose and calculate three ratios for Starbucks for the last two years. Make sure to select ratios that you think that expanding into a new market will effect, and explain your reasoning. Identify a competitor of Starbucks and contrast these three ratios for the two companies. Explain why you selected this competitor. Describe how the decisions made by management, marketing and operations functions of the company can impact, and hopefully improve, the components of firm operations that these financial ratios measure.
3. Explain how the financial decisions regarding opening a new store are related to management, marketing or operations decisions that the company must make (or has made)?
Marketing:

Listed below you will find some WEAKNESSES and THREATS for Starbucks, read them carefully then proceed to answer the questions that follow:

Starbuck Weakness:

1) Customers not willing to wait in long lines at stores during morning rush hour and lunch hour.

2) Coffee dominant business with a poor reputation for creativity around new product and companion product development.

3) Too dependent on word of mouth to create brand awareness.

Starbucks Threats:

1) Better value offered by local coffee house shops and national companies like Dunkin Donuts and McDonalds McCafe.

2) Downturn in the economy can decrease customer traffic and spending.

• • • • • PART I : MARKETING ASSIGNMENT QUESTIONS

1). Assume you are the Vice President of Marketing for Starbucks. Select 1 Weakness and 1 Threat from the list provided above, and explain how you would recommend taking that selected weakness and turning it into a strength and the selected threat and turning it into an opportunity.

Part 2: Provide 2 explanations as follows:

2a) Explain how the weakness turned into a new strength would impact the disciplines of Marketing, Finance, Management and Operations.

2b) Explain how the threat turned into a new opportunity would impact the disciplines of Marketing, Finance, Management and Operations.

 
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Competency
Prepare and evaluate the use of media visuals to  improve persuasive and marketing communication.
Scenario
You are a visual  communication expert for a company that creates and maintains websites for large businesses and organizations. They called a meeting a few days ago to  bring various departments together for a “think tank” session. The goal of this session was to update the images and visual elements on the website of your newest client: a large medical facility’s website. Currently, they are using the same website images across all websites in the following American locations: New York City, Miami, Phoenix, and Denver.
As the meeting progressed, several people posed several situational conversations. You took careful notes during the meeting, and as you review them at home, you decide to create a video to address all the issues discussed.
In less than seven minutes, your video will outline the importance of using cultural familiarity, perspective framing, and emotional appeal in order to visually persuade viewers in all of these different locations. For clarity, you decide to include specific visual images and examples that could replace current website images for each situation. During the video, you plan to include audio explanations to prove your points to the other “think tank” members.
You review the situational conversation notes:
Carol asks: “Why can’t we just use the same images that are already being used for all the  different locations? All the images of the medical staff look American enough.”
Daniel states: “Let’s use images of families in all of the images that scroll through the main  website page. That will catch everyone’s eye-everyone has a family somewhere.”
Caleb questions: “The pictures we use should all be outdoors and of people having  fun. Isn’t that what all patients want to see when they visit the medical facilities website?”
Heather states: “Maybe we should think like the potential patients that might visit this website. What would those patients want to see regarding this facility?”
Samuel asks: “How can we use images to get people to feel like they will get better, or experience a miracle, or receive better treatment here than at some other facility?”
Instructions
The presentation must include a visual and an audio recording
 
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Answer the following questions:
Because of a new product line, your company’s sales over the last few months have increased significantly. As a result, the amount of cash held by the company has increased to levels never experienced before. An evaluation by the company’s financial staff concludes that the company is holding too much cash. This situation is reported to the stockholders.
Explain how you think the stockholders would react to this information.
Discuss the options you have to deal with the concerns of the stockholders without creating any additional risk.
Just-in-time (JIT) inventory systems were first developed by the Japanese and quickly adopted around the globe by many large firms. One of the first to adopt the system in the United States was the automobile industry.
In your opinion, is the JIT system a system that can and should be adopted by small, individually owned firms? Why or why not?
Would the smaller firms have any advantage in terms of their ability to use such a system? Why or why not?
Describe the benefits of employing such a system in the economy.
Comment on the postings of two of your classmates. Do you agree with their position? Why or why not?
Explain your answers using examples. Comment on the postings of at least two of your classmates. Do you agree with their position? Why or why not?

 
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