communication elements

Don Schultz at Northwestern University came up with the concept of IMC during the early 1990s. It involves the active coordination of all of the communications mix to create a consistent message and to communicate value to the target customer. The eight major elements of marketing communications are described the eight models advertising; public relations; […]communication elements was first posted on February 17, 2020 at 6:08 pm.©2019 “Superb Professors”. Use of this feed is for personal non-commercial use only. If you are not reading this article in your feed reader, then the site is guilty of copyright infringement. Please contact me at superbprofessors.comFeed enhanced by Add To All

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