Crystal Hotel Pty Ltd is a privately owned 3.5 stars hotel located in Sydney. The Hotel consists of
160 rooms with maximum capacity of 350 guests, a restaurant with capacity of 150 guests, a
function room with maximum capacity of 250 guests and a conference room with maximum
capacity of 200 guests. The average price per room per night is $150.
While the hotel is located in a very popular location, close proximity to a river and in the city
centre, it is becoming quite out-dated. The owners rely heavily on their corporate clientele. Clients
usually use the hotel for their expat employees. Due to long-term contracts, they pay on credit
with invoices being issued at the end of each month. The hotel is often faced with outstanding
invoices. The owners have so far tolerated it as it usually occurs with their long-term clients.
Additionally, to the accommodation services, they often use hotel facilities for their functions and
The hotel is constantly having difficulties retaining a good quality staff as they always get junior
personnel, which once gaining experience will usually leave for better opportunities in hotels with
higher ratings. The biggest issue is to retain high quality personnel in the hotel restaurant, especially
The owners would like to increase the hotel star rating by renovating or refurbishing the hotel and
improving their services. They are thinking about building a Wellness Centre on the rooftop of the
hotel, which would include a massage treatment room, gym, spa, sauna and an outdoor pool.
As new plans will require quite extensive capital investment, the owners
would like to know where they stand financially before making any
major decisions. You have been appointed to analyse their financial
statements and to give them an insight on which areas should be
improved and analysed further.
You are expected to conduct the financial statement analysis in an Excel
workbook and then use your findings in creating a business report to be
submitted to the client.
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