Describe the main line of business of the company
Throughout class, you have been working with a product of your creation that dealt domestically. This week, you will switch gears and address a real company that does global business.Note: Please refrain from using assignments from other classes that you have taken.The AnalysisSelect a global company of your choice in the service industry. Using your selected global company as the subject matter, research the principles of marketing that impact this organization, and prepare an APA paper with the following:Describe the main line of business of the company.Name 4 of the countries in which the company operates.Explain in detail the implementation of the 4 Ps marketing mix concept by the company, including the following:CompetitionTarget marketProduct strategyDistribution strategyCommunication strategyPricing strategyDescribe any differences observed in the implementation of this concept from one country to another.This assignment will be assessed using additional criteria providedhere.Your report must include a reference list. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. For more information on APA style, please visit the APA lab. The paper should be written in third person, which means that pronouns like âIâ, âweâ, and âyouâ are not appropriate. The use of direct quotes is strongly discouraged.Your assignment should contain a cover page, an abstract page, and a reference page in addition to the body. The body of the paper should be 3â4 pages in length, starting with a brief 1-paragraph introduction and ending with a short conclusion
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