Develop a Corporate IFE Matrix for Volkswagen Group
Volkswagen (VW) Group is featured in the opening chapter case as a firm that engages in excellent strategic planning despite its recent legal/ethical pollution fiasco. VW has four major geographic business segments. Each of these divisions of VW would prepare their own IFE matrices, which would be assimilated to develop an overall corporate IFE matrix. This exercise gives you practice developing divisional IFE matrices and assimilating those into an overall corporate IFE matrix.
Step 1 Review VW’s most recent Annual Report in regards to the company’s four geographic business segments, which are North America, South America, Asia-Pacific, and Europe.
Step 2 Review the latest S&P Industry Survey for companies that produce and market automobiles.
Step 3 Develop a divisional IFE matrix for each of VW’s business segments.
Step 4 Assimilate your divisional IFE matrices into an overall corporate IFE matrix for VW.
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