How the NFL Woos Female Fans

Read the following articles:“How the NFL Woos Female Fans”http://www.businessweek.com/articles/2013-09-05/how-the-nfl-woos-female-fans“Coach’s Curious Pitch to Dudes: Baseball”.http://www.businessweek.com/articles/2013-07-30/coachs-curious-pitch-to-dudes-baseballIn light of what you are learning in the course,· Compare and contrast the efforts of the NFL and Coach in reaching out to hitherto under-emphasized market segments.· Evaluate the respective companies’ prospects for success – with detailed explanations.· What recommendations would you give to each of the companies for improving their outreach.Expected length: 4-5 typed, double-spaced pages, excluding cover sheet and references, if any.

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