Q1. Provide a description of the product/service and a brief history of the firm.
Q2. Explain the organizationâ€s mission. Provide its mission statement or create one if necessary. (Ch. 2)
Q3. Conduct a brief SWOT (strengths, weaknesses, opportunities, threats) analysis for the organization. (Ch. 2)
Q4. Describe and discuss demographic and economic trends that affect the sale of the product/service. Describe and discuss technological changes and changes in consumer tastes and preferences that have affected the sale of the product/service. (Ch.3)
Q5. Create a marketing research process to be used to gather information on present or potential customers. Which forms of marketing research would be best in gathering consumer information relating to the product/service? (Ch. 4)
The product/service is National Football League (NFL)
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