international marketing 65

Question 1
Using ANY FIVE uncontrollable factors below,critically explain why international marketing sometimes creates conditions of uncertainty:
1.1: Government attitude towards foreign investors
1.2: Currency Exchange Rates
1.3: Culture
1.4: Political Stability
1.5: Protectionism
1.6: Trade restrictions
1.7: Economic conditions
In your explanation, define clearly the concept in each factor, discuss illustratively with real-life example to support your discussion, and explain how it creates uncertainty.
Note: each factor carries 18 marks maximum and to gain full marks example must be included. 10% mark will be allocated to overall presentation.
Question 2:
Thoroughly discuss any FIVE REASONS why a company may fail in an international market. The use of real-life examples of a product and country and providing a clear definition where necessary is essential in your discussion (90 marks).
Note: each reason carries 18 marks, and the use of examples is essential to gain full marks. 10% mark will be allocated to overall presentation.
Question 3:
Thoroughly discuss FIVE FACTORS that may influence a business choice of either standardisation or localisation of any of the international marketing mix (price, place, product or promotion) in a new target country. The use of real-life example in each factor and a clear explanation of both standardisation and localisation is essential in your discussion (90 marks).
Note:
1. Each explanation carries 18 marks and the use of examples is essential to gain full marks. 10% mark will be allocated to overall presentation.
2. Discussing one element of the marketing mix per factor is sufficient (you may discuss the factorâ€s influence on one or more elements of the marketing mix)
 
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