Answer the following questions. Make sure to include references for each question.
1. Using your current organization or one you have worked for in the past, what efforts were taken to assess and/or understand its external environment? In your opinion were those efforts active or passive? Were they sufficient? Why or why not?
2. For an organization with which you are familiar, identify a few resources and capabilities specific to that organization. Did the company successfully leverage those resources and capabilities to its advantage? Explain.
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