People often report an annoying memory failure when they walk from one end of the house to the other for something and then forgetting what they went to retrieve when they reach their destination. As soon as they return to the first room, they are reminded of what they wanted in the first place. This common experience best illustrates the principle of
a. the self-reference effect.
b. maintenance rehearsal.
c. levels of processing theory.
d. encoding specificity.
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