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Why Is Marketing Management Important?
Learning Objectives:

Understand the meaning of the term “marketing.”
Explain the importance of marketing.
Introduce and provide an overview of the marketing management framework.

what did you expect marketing to be? Ask a family member, classmate, or coworker what they think marketing is. How can persuade them that marketing enhances a mutually beneficial exchange between a customer and a company.
Think about a recent time when you bought something or tried to do so and you were treated poorly as a customer. What was the essential problem? If you ran the company, what would you do to ensure happier and more loyal customers?

instructions : [Your initial post should be at least 450+ words and in APA format (including Times New Roman with font size 12 and double spaced). Post the actual body of your paper in the discussion thread then attach a Word version of the paper for APA review] and one reference.
 
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