Rating Excellent Good Acceptable Developing Unacceptable SCORE Points 180 – 162 161-144 143-126 125-

Rating
Excellent
Good
Acceptable
Developing
Unacceptable
SCORE
Points
180
– 162
161-144
143-126
125-108
107
– 0
Marketing Project – Part 4 Required Elements – must use your chosen
company (180 points for this section
-Various ethical issues involved in
marketing to the consumer were identified
-Ways to use CRM tools to provide customer service was discussed
-Ways in which value affects the purchasing decision was discussed, used the
chosen product/service as an example
-Discussed how marketing impacts the buying decisions of customers,
organizations, governments, and businesses
-Discussed how the total customer experience impacts customer satisfaction
-Explained “perception = reality†and looking at things through the
customer’s lens
-Reflection was well thought out and explained
Details of at least one of the
required elements to the left are weakly presented or missing
Details of at least two-three of
the required elements to the left are weakly presented or missing
Details of at least four of the required
elements to the left are weakly presented or missing
Details of at least five of the
required elements to the left are weakly presented or missing
Rating
Excellent
Good
Acceptable
Developing
Unacceptable
Points
5
4
3
2
0
Writing Mechanics(5 points for this section)
sentence structure, run-ons, fragments, agreement, punctuation,
capitalization, spelling, etc.
Demonstrates knowledge and use of
writing mechanics, enhances the readability
Demonstrates knowledge and use of
writing mechanics with minor errors that do not detract from the readability
Demonstrates knowledge and use of
writing mechanics but with errors that detract from the readability
Difficulties with readability due
to inappropriate use of writing mechanics
Lacks proper use of writing
mechanics – lacks readability
Rating
Excellent
Good
Acceptable
Developing
Unacceptable
Points
5
4
3
2
0
Writing Organization
(10 points for this section)
Coherence:
all
writing fits together, makes sense, and flows in effective order – beginning,
middle, end
Clarity:all
writing is consistent and logical
Coherence:Well
organized and purposeful writing; has beginning, middle, and end; strong and
appropriate transitions
Clarity:
Expresses ideas clearly and logically
Coherence:
Adequate
organization; beginning, middle, and end; appropriate transitions
Clarity:
Expresses most ideas clearly; occasional lapse in logical order
Coherence:Sequence
of information difficult to follow; lacks a clear beginning, middle, and end;
few or inappropriate transitions
Clarity:Attempts
to express ideas clearly; sometimes difficult to follow
Coherence: Unclear;
lacks beginning, middle and end; fails to use transitions appropriately
Clarity:
Disjointed connection of ideas; difficult to follow
Coherence:
Lacks
coherence; beginning, middle, and end,
and transitions
Clarity:Lacks
clarity and logic; does not connect ideas
Rating
Excellent
Good
Acceptable
Developing
Unacceptable
Points
5
4
3
2
0
Citations
(5 points for this section
Correctly uses in-text citations
for all sources; properly formats paper and references page
Uses in-text citations with minor
errors to identify sources; paper formatting and or references page displays
minor errors
Minor errors or missing in-text
citations; paper formatting and or references page displays minor errors
Frequently missing in-text
citations; improperly formats paper and references page
Lacks in-text citations; lacks
proper formatting of paper; missing or irrelevant references page
Rating
Excellent
Good
Acceptable
Developing
Unacceptable
Points
5
4
3
2
0
Critical Thinking(5 points for this section)
Engages with the material;
demonstrates insightful ideas from a thorough examination and understanding
of the topic
Balance of source and original ideas
shows consistent interaction with the sources and evidence of critical
thinking
Balance of source and original
ideas shows inconsistent interaction with the sources and a decrease in
critical thinking
Ideas rely too heavily on sources
rather than on critical thinking; shows minimal interaction between sources
and original ideas
Lacks engagement with the material
or lacks evidence of critical thinking
Instructor
Comments: TOTAL:

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