Scenario and Activity
You have been appointed as a junior strategy manager at a company of your choice* and have will be part of the team that will assess the companyâ€s strategic position, as part of efforts to complete the companyâ€s strategic plan.
*You are advised to discuss your choice with your tutor
Your task
Produce a report that includes the following:
A discussion of the companyâ€s mission statement, vison statement and statement of values;
An analysis of the macro environment within which the company operates;
An analysis of the industry within which the organization operate;
Conclusions and recommendations on the assessment of the companyâ€s strategic position derived from the analyses above.
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