Think about a product campaign that you consider to be very effective.  What makes it so effective?  How is the effectiveness measured?  What types of pre-testing or post-testing do you think the marketers used?

Think about a product campaign that you consider to be very effective.
What makes it so effective?  How is the effectiveness measured?  What types of pre-testing or post-testing do you think the marketers used?  Is it possible that the ad/campaign was high in recall effect without generating sales?  Why?
 
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The post Think about a product campaign that you consider to be very effective.  What makes it so effective?  How is the effectiveness measured?  What types of pre-testing or post-testing do you think the marketers used? appeared first on Superb Professors.

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