Think about a product campaign that you consider to be very effective. What makes it so effective? How is the effectiveness measured? What types of pre-testing or post-testing do you think the marketers used?
Think about a product campaign that you consider to be very effective.
What makes it so effective? How is the effectiveness measured? What types of pre-testing or post-testing do you think the marketers used? Is it possible that the ad/campaign was high in recall effect without generating sales? Why?
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