1. Now that public weather data sets were becoming available, how would TWC be able to maintain its competitive advantage with its weather-centric running app? How exclusive was the weather content? As well as location and weather, what other data could TWC incorporate into the OutSider app to make it the go-to running app and a source of premium advertising revenue?2. How could TWC continue to leverage mobile apps to further monetize its significant investment in its weather data? What additional mobile use cases should they pursue? Why?3. Should The Weather Company expend its efforts developing consumer apps, or should it focus on its professional services division, offering weather and biometeoro logical analytics to its business customers? Could they effectively do both?
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