AMU BUSN 100 – What is market segmentation

1.What is market segmentation?2.Discuss several reasons why marketers continue to have a difficult time understanding, predicting, and explaining consumer behavior.3.In your own words, what are the characteristics of the four types of business legal entities?4.How does the cultural environment affect international marketing activities?5.Describe the advantages and disadvantages of a flat versus tall organizational structure.6.Explain the concept of employees as stakeholders in your own wordsPlease answer these within 50 words. Cite work under each question if needed.

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