case study 2620
Read the MiniCase 5 Apple: The iPhone Turns 10, so What’s Next? beginning on page 459 in the course textbook. answer the following questions.
Explain Apple’s success over the past decade relative to its main competitors (keep in mind this case is set in 2017). Think about what industries Apple has disrupted and how.
Is Apple’s success attributable to industry effects, firm effects, or a combination of both? Explain.
What are the greatest challenges Apple is facing? Detail them by internal weaknesses and external threats. How can Apple transform internal weaknesses into strengths, and external threats into opportunities?
Apply the three-step process for developing a good strategy outlined in the case (diagnose the competitive challenge, derive a guiding policy, and implement a set of actions) to Apple’s situation today. Which recommendations would you have for Apple to outperform its competitors in the future? Be specific.
Note: Each answer should be fully grounded in course concepts with appropriate citations and references. Simply stating opinion is insufficient.
300-400 words.
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