customer driven marketing
A.Provide thorough, well-developed answers the following questions:
1. Explain the concept of a Buyers†Market. Provide a demonstration of the concept via a detailed, recent example.
2. Common bases for segmenting consumer markets are geographical, demographic, psychographic, and product-related. Define and explain each one of the segments above.
3. Research and explain food preferences by main geographic regions (at least three) of the United States.
4. Detail the multiple demographic characteristics a food company may consider when segmenting their consumer markets.
B. Market Segments
1- Select your favorite beverage or snack. Describe the product and the segment that the manufacturer targets with their marketing efforts. Provide specific examples. 2- What other market segments should the company you selected target and why?
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