E Business Option for Sweet Treats You own a bakery named Sweet Treats, and you are faced with an in
E Business Option for Sweet Treats You own a bakery named Sweet Treats, and you are faced with
an interesting dilemma You have inherited your grandmother’s low carb, low
sugar, low sodium and low fat recipes that she modified to accommodate her
diabetes Neither you nor your family could tell that her creations were not
high sugar gourmet style and word of her delicious treats spread throughout the
community You recently left your job to produce and sell these delicious
creations to the public, caterers, and restaurants Recently, a restaurant
chain approached you to supply all of their locations They also suggested that
you could attract more customers and operate your business more effectively if
you creates a website, advertises, and sells his “treats” on the
World Wide Web
You have business experience than and need to investigate
this opportunity Starting an e-business, or expanding a current business into
the Internet, involves as much planning and risk as starting or expanding a
traditional business Some of the things that you have to consider include:
? The cost
of the technology
? The
design of the website
? The
marketing strategies you will use
? The
choices of what to sell and how to sell it over the Internet
? The
advantages of online communication with customers and suppliers
? The
risks of doing business on the Internet
You start exploring alternatives and seek the advice of
experienced e-business professionals There is a lot to learn, and you have
heard many stories about people who have started e-businesses (or traditional
businesses) and end up failing because they did not have or follow a solid
plan
You will strive to understand some of the basic principles
of e-business in addition to understanding traditional business strategies so
you can make wise choices as you bring your brother’s business into the
Information Age The varieties of tasks you will pursue are the development of
an e-commerce plan, the exploration of different technologies that are used
competitively in e-business, Internet marketing strategies, security, and
ethics
Questions and the Internet
? Describe
the new business environment that Sweet Treats Face will face online, discuss
issues such as the current market, potential customers, the competition, how
Sweetperform a SWOT analysis, etc
? What
e-business model(s) would you suggest that Sweet Treats use and why?
? Describe
several B2B technologies and applications that Sweet Treats could utilize as
part of an e-business strategy
? List
some security concerns that Sweet Treats should address as it considers how to
develop a web presence What are the risks? How can they be lessened? Are you
confident that the Internet is secure enough to handle these transactions for
Grandma’s Treats or other more information-sensitive businesses?
? Analyze
the future of doing business on the Internet, where do you see the internet in
5 years, 10 years etc?
? As a
wrap up:
o Summerize
the concepts that you learned this session,
o What did
you learned that you did not know before taking this class?
o How has
what you learned benefited you currently and how will it benefit you in the
future?
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