GAAP is based on the concept of accrual accounting. Define and describe accrual accounting for The Estee Lauder Companies Inc. Identify three intangible assets that are likely to be excluded from the balance sheet because they cannot be reliably measured.

GAAP is based on the concept of accrual accounting. Define and describe
accrual accounting for The Estee Lauder Companies Inc.
Identify three intangible assets that are likely to be excluded from the balance sheet because they cannot be reliably measured. Identify three intangible assets that are recorded on the balance sheet. Apply this to the following company: The Estee Lauder Companies Inc.
Define net working capital. Explain how increasing the amount of trade credit can reduce the net work-
ing capital for a company.
What is the difference between company book value and market value? Explain why these two amounts differ and apply these amounts to the Estee Lauder Companies Inc.
Describe the linkage between the income statement and the equity section of the balance sheet. Describe the linkage between the statement of cash flows and the equity section of the balance sheet when a company pays dividends.
 
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