Identify, evaluate and make recommendations regarding appropriate social media metrics, analytics tools, and potential data mining approaches of Starbucks.
Identify, evaluate and make recommendations regarding appropriate
social media metrics, analytics tools, and potential data mining approaches of Starbucks.
Analysis of metrics should consider aspects like: definition, purpose, information generated, usefulness, benefits, short comings etc. Evaluation and recommendations should take into account the type of organisation, the social media presence of the organisation and the social media goals of the organisation and suggest the organisation how to reduce the cost and time while using number of social media tools etc.
metric measures e.g. number of followers or friends, number of posts, number of comments, number of comments per post, net promoter score,ROI
social media analytics and monitoring tools e.g. Google Alerts
social media mining tools e.g.Weka
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