INTRODUCTION TO STRATEGIC MANAGEMENT
COMPANY: NOKIA 1 introduction 1.1company background 1.2company current position in market environment 2strategy analysis 2.1POSTLE or Porter’s 3strategic formulation 3.1business level strategy Generic porfcv Overall cost leadership Differentiation Focus Hybrid 3.2corporate level strategy 3.2.1 ansoff matrix Market Penetration Market development Product development Diversification 3.2.2 growth strategy Merger Acquisition Internal development Joint venture Strategic alliances 3.3international […]
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