marketing pricing writing assignment
Writing requirements :
Individual Investigation Options: PricingCurrent Events: PricingTask:For the Current Events Analysis option, you will select, read, and analyze two of the following articles and draw connections with the readings and lectures from this weekâ€s modules. To do so, first select two (2) articles from the following list:
1. 5 Below selling products for more than $5 (Links :https://www.forbes.com/sites/retailwire/2019/11/27/five-below-ventures-north-of-5/#3f13c8a05f44 )2. Payless “Palessi†shoes (Links https://www.adweek.com/brand-marketing/payless-opened-a-fake-luxury-store-palessi-to-see-how-much-people-would-pay-for-20-shoes/.)3. Personalized pricing (Links https://hbr.org/2017/10/how-retailers-use-personalized-prices-to-test-what-youre-willing-to-pay)4. Netflix pricing (Links https://edition.cnn.com/2019/12/10/media/netflix-stock-sell/index.html.)5. Disney+ Streaming Service Pricing (Links https://money.com/disney-plus-streaming-price-netflix-vs-hulu-amazon-prime/.)Then, answer the following questions for each article you selected(meaning you will answer these questions twice for this assignment):
Course Application:
Identify the specific marketing principle(s) from this weekâ€s readings and lectures (see attached file) that this article exemplifies and discuss how these principles are being used in this example. Do not state that the articles highlight the “big†concept/theory from this weekâ€s module (e.g., STP). They obviously do, hence why they were selected. Be more specific!Reaction: Discuss your reactions to the marketing decisions/event/information that were highlighted in this article and analyze why you likely had this reaction? Consider, for example, what surprised, shocked, intrigued, dismayed, puzzled, and/or excited you about what you read, and why.
Analysis: Analyze the marketing decisions/event/information and present your argument for whether you agree or disagree with the decision/event/use of information. Was this a smart course of action or recommendation in of itself and/or how it was addressed? Why/why not?
Total word count at least 750.
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