PESTEL Macro Environment Analysis
PESTEL Macro Environment AnalysisIndustry definition: McDonalds Description of the Forces (whattrend is actually increasing ordecreasing, or what event iscausing an impact?)Political Forces:1.2.Etc.Economic Conditions:1.2.Etc.Sociocultural (and Demographic)Forces:1.2.Etc.Technological Forces:1.2.Etc.Environmental Forces:1.2.Etc.Legal Factors:1.2.Etc. Pos. orNeg.Effect ? Description of how this trend might affect averageindustry profitability
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