sales and marketing 27
Welcome to the final discussion. In this course you will be introduced to a topic in the discussion. The first week of the module you will write about your initial thoughts after reviewing the resources. The initial post should be at least 300 words.
During the following week you will reply to at least two of your classmates. The replies should be at least 100 words. See the discussion rubric for more details on grading.
Discussions should always be completed prior to “class.” If you are in an online class or an on ground course this is prior to the lesson portion of the week. Are you ready to begin?
2. Initial Post (300 words)
a. Explain the differences between legal and ethical behavior in marketing. Identify factors that influence ethical and unethical marketing decisions.
b. What do you think about companies incorporating social issues within their agenda? Do you think it is possible to be genuinely concerned about a social cause while trying to make a profit?
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