Synthesize your one-paragraph position on what 3-5 specific factors you believe most likely to contribute to capital project analysis failure.
Research some product failures that have affected companies in the past and have cost them a substantial amount of money and may also have adversely affected their market reputation, tarnishing their brands.
Research the web and pick one such product failure for a Fortune 500 company and describe this failure. NOTE: A product failure, not a “company” failure such as Blockbuster and not a “discontinued” product because of a failed part, such as the Ford Pinto which was in production and sold for ten years but was discontinued because of a faulty fuel system and placement of its gas tank. At a minimum, you are expected to provide information about the company, the product, rationale for the introduction of this product, the costs associated with the product (development and losses). This is a one to two paragraph exercise – do not go overboard, concise description of the company, product and major reasons you believe it failed.
Failure Examples For Review (that you may use or not)
McDonalds Arch Deluxe Burger
New Coke
Pepsi Crystal
Coors Rocky Mountain Sparkling Water
HP Touchpad
Colgate Kitchen Entrees
Sony Betamax
Ford Edsel
Microsoft Zune
Not Considered Failures
Samsung Galaxy Phone (battery failed)
WOW Chips (profited from the product)
Heinz Colored Ketchup (profited from the product)
I recommend the use of several sources (references and citations), in APA format, to support your position.
Remember this is a one to two paragraph exercise – do not go overboard – a few hours research and summation is all that’s required. I am interested in your a concise description of the project and the major reasons you believe (from your research) the product failed. There are a lot of web sites about product failure (not company failure) with brief articles. Please don’t just repeat (word-smith) those types of articles. Do the research.
Synthesize your one-paragraph position on what 3-5 specific factors you believe most likely to contribute to capital project analysis failure.
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