Thus, Mars offers personalized M& M’s today as product “mass customization.” Mars accomplished this by implementing
For many years, Mars, Incorporated manufactured M& amp; M’s candies
in assorted but fixed colors. M& M’s were known and branded worldwide as individual candies featuring single solid colors. Then, in response to technological advancements and evolving customer tastes and expectations, Mars adapted its technological core by producing M& M’s in an infinite variety of configurations and colors, even offering M& M’s with personal photographs imprinted upon them. Thus, Mars offers personalized M& M’s today as product “mass customization.” Mars accomplished this by implementing
A. Smoothing
B. Buffering
C. Flexible processes.
D. Independent strategies.
E. Concurrence
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