Review the article and prepare a 500 – 600 word response to the following discussion question:
What are five best practices in marketing strategy formulation that you take away from this reading?
This reading provides a basic framework for thinking through the key decisions in the marketing process. While every business situation is unique, you will learn best-practice approaches that can be adapted across products, organizations, and markets.
This reading can be divided into three segments:
Marketing strategy formation (Sections 2.1 and 2.2);
Aspiration decisions (Section 2.3); and
Action decisions (Section 2.4).
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