You will be creating an international marketing report for an international brand/product. You will serve as a consultant to an international company breaking into the US market. Research and analyze at least two (2) current articles on an international brands’ effort to penetrate the U.S. market. Identify the relevant and applicable concepts and theories presented in the articles and compare and contrast these concepts and theories to those from the text and other sources into your analysis. Articles of unsuccessful branding efforts are equally note worthy and may be included in your analysis. Incorporate all information into a preliminary marketing report (approximately 10 pages).
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