1.do you own a smartphone ? If so , which brand did you buy, and why ?
2. in 2013, apple introduced the iPhone 5c to attract consumers who were not willing or able to pay a premium for an apple device . the price was about $100 less than the top -of-the-line 5s.Was this the right pricing decision ?
3. Do you think apple can continue to grow by developing breakthrough products that create new markets , as it did with the iPod , iPhone , and iPad ?
4. How has Samsung’s global marketing strategy enabled it to complete so effectively against apple ?
5.Assess the prospects for the global success of Apple Pay and the Apple Watch .
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