mktg make rstudio 2
1. Cleaning the data
2. Restructuring the data (e.g., creating new variables, converting continuous variables to
categorical ones etc.) so that it can be used for further analysis
3. Provide an overall assessment of your car brand by analyzing your consumersâ€
purchasing patterns across different markets
4. Identify primary competitors across different markets
5. Proactively highlight opportunities in the market
6. Document key findings
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